Beyond the Brief: Better Client/Agency Partnerships

Beyond the Brief: Better Client/Agency Partnerships

AI Agents Are Changing Commerce. Is Your Brand Ready to Compete?

Mitchell Caplan's avatar
Mitchell Caplan
May 20, 2026
∙ Paid

The latest article from McKinsey & Company on “agentic commerce” highlights a major shift many brands are underestimating.

The agentic commerce opportunity: How AI agents are ushering in a new era for…

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