Beyond the Brief: Agency/Client Success

Beyond the Brief: Agency/Client Success

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Beyond the Brief: Agency/Client Success
Beyond the Brief: Agency/Client Success
Hitting the Ground Running: How I Help Fresh CMO's Assess Their Org Structure, Capabilities & Scope in Their First 100 Days

Hitting the Ground Running: How I Help Fresh CMO's Assess Their Org Structure, Capabilities & Scope in Their First 100 Days

Mitchell Caplan's avatar
Mitchell Caplan
Jun 19, 2025
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Beyond the Brief: Agency/Client Success
Beyond the Brief: Agency/Client Success
Hitting the Ground Running: How I Help Fresh CMO's Assess Their Org Structure, Capabilities & Scope in Their First 100 Days
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It’s tougher than ever at the top. CEOs now average just six years in their role—down from eight a decade ago. More than 15% of today’s CEOs are fresh on the job. That makes the first 100 days absolu…

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