Beyond the Brief: Better Client/Agency Partnerships

Beyond the Brief: Better Client/Agency Partnerships

Most Agency Problems Aren’t Agency Problems

They’re governance problems—and reviews rarely fix them.

Mitchell Caplan's avatar
Mitchell Caplan
Feb 10, 2026
∙ Paid

When a client says an agency is “underperforming,” the assumption is usually straightforward: the agency isn’t delivering.

But in practice, that’s rarely the full story.

In most troubled relationships …

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