Beyond the Brief: Better Client/Agency Partnerships

Beyond the Brief: Better Client/Agency Partnerships

Why Agency–Client Performance Appraisals Are Now a Business Development Imperative

As published on the NextBigWin Blog

Mitchell Caplan's avatar
Mitchell Caplan
Feb 05, 2026
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Read the @NextBigWin post here: NextBigWin Blog

For years, agency–client relationship reviews were treated as something you did after things went wrong: a precursor to an RFP, a response to friction, …

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